Community Relations - Getting to know your Audience
Nurturing a positive relationship with the community around you can be a crucial building block in any successful marketing plan. Depending on your standing, your community can be your biggest cheerleader or a roadblock at every turn. And, of course, being a good neighbor and corporate citizen is a great way to contribute to the community while fostering good will and creating a wealth of opportunities.

Dorsee can help you reach out to the community with multifaceted community relations programs designed to spur involvement and cooperation, to support your image as a community leader as well as to deliver press coverage along the way.


Reconstruction & Redevelopment Consulting
A few years ago Dorsee had the privilege of working with homebuilder, Stonefield Development, to rebuild 81 homes that had burned down in Scripps Ranch. When the Cedar Fire hit San Diego in 2003, we were prepared to step in.

There is a tremendous difference between the current rebuilding efforts and those used during previous natural disasters. As a leading regional high-end custom builder,the Stonefield team quickly put together a plan that is nationally considered the prototype for rebuilding in natural disaster areas. Their plan and implementation was so attractive to some of the survivors who lost their homes that 81 families in the Whispering Ridge neighborhood of Scripps Ranch San Diego signed up with Stonefield. According to industry experts, this was the largest rebuilding effort after a natural disaster undertaken by a single developer. In previous natural disasters such as the Oakland-Berkeley Hills fire of October 1991, homeowners made individual deals with contractors. Now, that Stonefield's model has set the national blueprint for rebuilding homes after a natural disaster, Dorsee works to assistant the survivors of the Angora Wildland fire in South Lake Tahoe.


Special Events - A Showcase of Success
Inherent in every special event is an opportunity for public relations, publicity & success -- whether it's a gala evening dinner or as simple as an employee presenting a donation to a local civic group. Representing your company in a positive way in the public eye is always a benefit. And with precision pre-event targeting and and post-event follow-ups, you can magnify the benefits with press coverage, inclusion in community publications and more.

Event management, sponsorship and fundraising efforts entail the many skills that help to raise the bar of expectations, including press coverage, planning, choosing an appropriate theme, partnership opportunities and more, are all among Dorsee's stand-out and experienced services.


Sponsorships
Dorsee raises major sponsorship currently for ArtWalk San Diego and ArtWalk on the Bay, previously she has raised sponsorship for Downtown Residential Marketing Alliance part of CCDC,  Building Industry Association’s Tour d’ Elegance 2003 and 2003 and the American Cancer Society.


Issue Management
To be successful, a campaign must convince target populations and key decision-makers of an issue’s benefits. Our campaigns consistently achieve those results by publicizing compelling personal stories that lend human faces to otherwise hard-to-understand issues.

If your project includes the pursuit of a legislative remedy, we assist your government affairs team in developing legislative briefing materials, talking points, case studies and related resources. We also locate consumers whose lives have been affected, so they can testify at public hearings and meet with key legislators to tell a real-life story about your issue.

Letter-writing campaigns are an important part of grassroots efforts, generating thousands of letters (handwritten, typed, and form) in support of legislation and issues can be quite successful. Often, it’s not the number of letters, but the type, tone and quality of the letters (and their authors) that make the difference. Our network of advocates, business leaders, physicians, consumers, community leaders and patients generate these high-quality contacts.


Media Relations
We believe that media relations is a tool that supports your greater communications, public affairs and advocacy strategies and should be used carefully and efficiently to ensure maximum impact for your organization.

As media professionals, we have years of first-hand practical experience working in and with the media as reporters in television, radio and newspaper outlets -- at both the state and national levels.

Our media relations staff have worked with outlets ranging from several major news outlets. We have placed stories in newspapers ranging from the Wall Street Journal to the Washington Post, magazines, and small-town newspapers. We have international exposure with outlets that include the BBC and The Guardian. We have significant media relations and marketing experience with a broad range of issues and industries and we're able to bring that experience to serve your organization.

For those times when your issue requires it to stay out of the news, Dorsee's media pros can make sure the issue stays behind the scenes, where it belongs. Crisis Communications and media relations are two of our key specialties..

A wide array of media relations tools are available to promote your campaign:

‡ Press Release Publication & Distribution
Developing news worthy press releases for distribution and publication provides excellent opportunities for increasing positive exposure to present and current investors, clients and colleagues as well as assisting to facilitate greater media relations. Press releases offer a unique opportunity to generate industry and media recognition and create avenues of communication that might otherwise be unavailable. No business can afford to not take advantage of putting out quality press releases, the advantages are too numerous to afford pass on up on. There is no excuse for not publicizing new advancements, developments, strategies, partnerships, projects amongst the plethora of changes in your organization that can be shared and written about.

Creating an efficient methodology for effective PR is essential to succeeding in any industry as well as key to establishing and maintaining the competitive edge. Dorsee is prepared to assist in taking your organizations PR to its maximum capacity. We offer the highest levels of experience, quality and customer service to those whom entrust us to write and circulate their press releases, making information that is important to our clients, known to the world

‡ Strategic Communications Counsel
We can help you define your audience; identify the media outlets where they get their news; identify which messages will resonate with them; and how those messages should be packaged to garner a reporter's interest.

‡ Tactical Implementation
We turn plans into results. From identifying reporters to placing stories, or conducting media trainings for your organization’s spokesperson, we will ensure that your communications plans are adaptable to circumstances as they change, without diverting from your strategy.

‡ Change Communications
If you are launching a new organization or coalition or your organization has just hired a new Executive Director or CEO, or has just merged with stakeholders to ensure continued support; Dorsee will help you gain positive exposure to maximize your organization's visibility.